For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

A Neue Paleet

A Neue Paleet

Reinvention was the order of the day for Norwegian design studio Neue in order to meet the aspirations of the Oslo department store Paleet. The owners required a repositioning and refurbishment to reflect their new attitude, naturally leading to the need for an inspiring brand experience and visual identity. 

'The ambition was to create a destination for fashion and lifestyle Oslo has never seen before.'

The result is a striking and dynamic marque that represents the brands warm and vital personality with a human dimension. The separation of the roundel takes a simple, well structured shape into a uniquely identifiable, energetic marque. The team worked on the branding strategy, visual identity design, photo and art direction, website and launch campaign.

GoodFromYou Neue

Neue  |  @studioneue

Sekford watches

IKEA Innovation Lab

IKEA Innovation Lab

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