Powered by women, for women
For the People have created a striking new identity for Women’s and Girls’ Emergency Centre
A brand with a powerful back story needs a powerful new identity to express itself. The new identity uses visual inspiration from an era of political movement and change. That of the 1950’s where protests were seen in a bid to bring society up to date with changing times. The reference is clear and meaningful as WAGEC looks to power a movement to provide safety, security and confidence for women and children.
“We stand for gender equity, social justice, the elimination of gendered based violence in our community and the safety and security for all women and children. Our new brand and direction has been created with respect and collaboration, it most importantly will allow Women’s and Girls’ Emergency Centre to amplify our voice in the community to raise awareness for things that matter to us, to all of us. Through this journey we have made lifelong friends with the team at For the People, they have become part of our journey, our history.” – Helen Silvia, Chief Executive Officer
The language For the People have created sees a great balance of powerful meaning and individual expression. The colour palette is well balanced and, when brought together, gives the feeling of collaboration and togetherness. To add to this collaborative feel, and as part of the launch, WAGEC produced a series of prints with contributing female Australian artists under the title ‘we are the women’, with proceeds from sales donated to the cause. The works are available in the online shop here.
WAGEC is a nonprofit organisation in Sydney, Australia that offer shelter and support services to women and children who are at-risk and victims of domestic violence and homelessness.
