An identity for Blackpool’s first ever dedicated museum reflects the charm of ‘Showtown’
A stunning new modular identity for Blackpool’s first ever museum dedicated to telling the story of the nation’s capital of entertainment.
The brand was positioned, named and designed by Manchester-based agency True North who have managed to capture the magic of the top-bill UK seaside entertainment town. The idea set a toolkit of bold 'brand blocks' that each inject the personality and represent a diversity of experiences.
"They take their cues from the modular design of the Showtown logo, each is a square flat-colour icon, representing everything from ice cream on the beach to a balancing circus elephant. We've created them to be used as across all marketing communications, branded materials, digital applications and merchandise. The scheme isn't set in stone: it's as fluid and playful as the stories it helps tell." - True North's Creative Director Steve Royle.
