Young Empires : So Cruel
The latest release from Toronto band Young Empires sees a creative new interactive video, partnered with Coors Altitude, that allows you to scroll through 'levels' of the video as leader singer Matt Vlahovich ventures his way through each of them, to end (spoiler alert) at a rooftop party. Okay, not such a spoiler but check it out for an alternative spin on the traditional music video. And for those that have fallen out with scrolling, there's a Youtube video version too.
GoodFromYou Young Empires