For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

Lifepaint

Lifepaint

We're always hearing about accidents with cyclists on the road and the road rage that occurs off the back. So it's great to see a car manufacturer doing something about it. Supporting both driver and cyclist alike, Volvo has been working hard with Grey London and Swedish start-up Albedo100 to create an innovative, accessible tool to make cyclists more visible at night. And that tool is in the form of Lifepaint. A unique, reflective safety spray that's invisible in daylight and brightly glowing by night. In the wise words of Lifepaint, 'The best way to survive a crash, is not to crash'.

GoodFromYou Volvo

Lifepaint  |  Albedo100  |  Grey London

also shot on iphone 6

Thats a good looking ballsack

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