For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

Eye click donation

Eye click donation

A clever idea from Publicis Brussels working with ALS to help people realise what the life threatening illness feels like in the everyday. In this case a donation website titled Eye Click Donation that is operated solely using recognition software for your eyes. Specifically blinking and head moving, without any use of a mouse, to enter details and the amount you wish to donate. A clever use of tech to bring a serious problem to life and drive awareness for a great cause. 

GoodFromYou Publicis Brussels

Publicis  |  Eye Click Donation

Jamie's Italian Deli

Jamie's Italian Deli

people don't hate advertising, they hate bad advertising

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