Openview
Pentagram recently launched a new identity for Boston-based venture capital firm Openview. Natasha Jen and her team developed a new brand strategy and identity to reflect the unique hands on approach of the company that exclusively invest in and helps grow expansion-stage software companies to their full potential. As part of the process, the designers worked with the company to develop everything from their brand positioning and tone of voice, a new wordmark and custom fonts, to the website and physical spaces.
The result is a lovely, vibrant colour palette and striking identity.
