B the travel brand

GFY favourites Hey Studios have created a new identity for Spains leading travel agency Barceló Viajes. 

The concept connects to travelling from the visual point of view. The blue and green carry you off to your desired destination. The stencilling forms a typeface where the cuts represent a journey’s routes. The typographic lines visually link to the lines of separation of the different graphic elements, this creates a flexible visual system which can be applied across all the different communication materials, both online and offline.

The new identity has been rolled out nationally across the whole company including the more than 650 branches in Spain.

GoodFromYou Hey Studios