A luxurious and artisanal brand for the senses
Knoed studio's amazing rebrand for Echo Vie natural skincare products.
Echo Vie is a natural, nontoxic skincare brand created by makeup artist, Susie Lee, a three time cancer survivor. Her difficult experiences inspired her to become more conscious of what she was putting in and on her body, which led her to creating these products. Echo Vie is a reflection of life - a conscious life, using products with natural and organic ingredients that are very effective, nourishing, and healing.
Knoed Creative worked with Susie to rebrand the entire company and helped her establish a brand strategy, created a product naming system and completely redesigned the visual identity, logo, packaging, labels, business cards, notecards and sales sheet. Knoed's concept elevates Echo Vie to a premium, artisanal, warm, sensory and unique brand. The textured paper, hand-drawn illustration, triangular boxes and gold foil makes Echo Vie stand out. The gorgeous photography work was done by Tru Studio and Dane Tashima.
Knoed's concept elevates Echo Vie to a premium, artisanal, warm, sensory and unique brand. The textured paper, hand-drawn illustration, triangular boxes and gold foil makes Echo Vie stand out.
Knoed is the creative studio of Kim Knoll and Kyle Eertmoed based in Chicago, specialised in Branding, working across print and digital. Their passion is to design meaningful and beautiful brands for small businesses all over the globe through thoughtful strategy and wide-eyed creativity. Their purpose remains strong - to help people start, create, build and share the things they’re passionate about.
