A-Trak dynamic type

A dynamic identity of kinetic typography and design for A-Trak by DIA.

A mesmerizing dynamic design system for the DJ and record producer A-Trak, the design comes to life in everything from live show visuals and album covers to web design and flyers. The DIA team have created a unique identity that feels lo-fi but explores every medium and expression through type, colour and animation. DIA have worked with Nike Basketball, Nissan and more, with A-Trak as the latest collab to form a kinetic brand experience.

"We first created a typographic identity system as the foundation for all design. We are then able to create a range of unique artwork for his varying assets working within a set of typographic driven parameters."

GoodFromYou DIA

Link  –  Insta