Loudly energetic graphic system for basketball lovers
Atelier Irradié creates the visual language for the NIKE event "Le Quartier" in Paris.
To celebrate the new NBA season and the arrival of Kobe Bryant to the French capital, Nike Europe commissioned Irradié to create the artworks for the event "Le Quartier" held by Yard Agency, who brought the retired superstar overseas for its new campaign. The event took place in the 19th district of Paris.
Nike promoted the sport (the second most popular in France behind soccer) and the new NBA season for three days, hosting a range of activities and the inauguration of a fully swooshed indoor basketball court at the local Jean Jaures gym. The colourful artworks created by the Atelier Irradié express energy through dynamic compositions and interesting collages of geometric graphics, type and textures.
The colourful artworks created by the Atelier Irradié express energy through dynamic compositions and interesting collages of geometric graphics, type and textures.
Atelier Irradié is a multidisciplinary creative studio founded in 2016 by brothers Alain and Laurent Vonck. It brings visual and conceptual solutions in the fields of graphic design, art direction, and digital design. The studio promotes an open dialogue with each project actors in order to create the most appropriate visual solution, ranging from branding, graphical systems, publications or digital interfaces, for a variety of clients, public or private, established brands or startups.
