Vueltabajo, a wine that tastes better when shared
Futura creates a detachable label for a Mexican wine, paying tribute to Julio Cortázar.
"Every time I will feel less and remember more ..." quoting these words from writer Julio Cortázar, what a fortune it would be if we could save good moments, if we could collect them, to be able to relive them again and again. What would be better than to repeat a good conversation among friends, those that are accompanied by a glass of wine, or several of them, those we wish would have lasted a little longer.
Under this premise of gathering friends and accumulating moments, Futura designed a detachable label in which you can write the people with whom you shared this bottle of wine. The studio wanted to create something that looked different to what we are used to and that breaks with the standards on how a good wine should look. Futura used minimalist editorial design that is counteracted with paint strokes that intervene the black and white photos. It pays tribute to one of the greatest writers of our time. Wonderful product photography work by Rodrigo Chapa.
Futura designed a detachable label in which you can write the people with whom you shared this bottle of wine. The studio used minimalist editorial design that is counteracted with paint strokes that intervene the black and white photography.
Futura Creative Studio was founded in 2008 by Vicky González and Iván García, and is based in Mexico. The intersection of two different backgrounds and working methods gave them a unique way of approaching projects, finding balance between stiffness and rebellion. Futura's services reach from Strategy to Architecture, Branding, Software development and Film production. Their clients come from diverse industries, speak different languages and are located all around the World.
