TRÜF creates a sophisticated identity that reflects quality, innovation and infinite discovery.

QORE is a Swiss-based precious metals and investment advisory formed by world-renowned gold experts. Over the last decade, they've developed new standards in design, technology, and marketing to modernize investment gold. The new brand identity created by TRÜF reflects their core values of quality, creativity, innovation and infinite discovery.

The mark is composed of three symbols that echo sacred geometry and have a guild-like quality. Geometric shapes can be pulled out to configure endless motifs and supergraphics that extend the brand. For the stationery piece, high-end business cards were printed using ColorPlan duplexed grey papers, letterpress and an embossed gold foil logo that feels like a gold coin.

For their website, TRÜF created a bilingual single page, that tells the story of what QORE has to offer through refined copy, collaged imagery, and animations of the logo and icons. These elements are paired with parallax layers adding a unique, modernist touch.

The new brand identity reflects their core values of quality, creativity, innovation and infinite discovery. The mark is composed of three symbols that echo sacred geometry and have a guild-like quality. Geometric shapes can be pulled out to configure endless motifs and supergraphics that extend the brand.

TRÜF is a Creative Studio based in Santa Monica, CA, obsessed with designing Better Brands. Founded in 2006 by Adam Goldberg and Monika Kehrer, with decades of marketing expertise from New York and LA’s top ad agencies, they are uniquely qualified to bring Madison Avenue savvy to the laid-back shores of Silicon Beach. Their clients’ list comprehends companies of all sizes and industries such as, Adidas, DreamWorks, Knight Foundation, City of Santa Monica, Echo Capital Group, Bluegiant, Zag Studio and QORE, amongst many others.