Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.

The ad, called "give me your classics and I’ll show you the future", was filmed in Bolton, where Reebok was founded, and Manchester. It features a young man as the lead, who drives through the city and to a club as a voiceover – provided by 24 Hour Party People actor Paul Popplewell – talks about how young people are still making things, even though everybody talks about Manchester's party scene as being better in the past.

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