Black cabs, where we're going we don't need black cabs - is what Uber would say if they wrote bad copy. Thankfully they don't, but they do pull some pretty sweet PR stunts.

To celebrate today being the day – October 21 2015, no less – that Marty McFly travelled to in 1989 film Back To The Future II, Uber and Pepsi Max are inviting fans of the BTTF franchise to experience time travel – of a sort – via a trip in a DeLorean car. Users of the Uber app should enter the promo code “PEPSIMAX” to unlock a DeLorean icon, which will then give customers the chance to ride in one of the cars, where available.

GoodFromYou Pepsi