You're on holiday
The brilliant new ad for Thomas Cook encourages you to be yourself while you're on holiday and sees a young lad throwing some shapes and bustin' moves on his way to the pool. Created by Albion the idea comes from the insight around wanting to leave behind the hassle around travel and logistics of reaching your destination, encouraging people to simply be themselves, with the tagline: Leave it to us. You're on holiday.
'Holidays are about letting go, being the person you want to be whilst you're away and treating yourself, so leave it to us, you're on holiday.'
GoodFromYou Albion & Thomas Cook