For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

Honda "Paper"

Honda "Paper"

"You never know where a dream will lead you."

The new ad for Honda titled "Paper" is, as always, a sight be behold. Created by ad agency RPA and directed by the ever-talented PES, the story of the company is told through 2 minutes of stop-motion animated brilliance. Centred around the engine the video goes on to showcase Honda's entire history from lawn-mowers to cars and bikes to robotics with a few key milestones along the way. And whilst you're here check out the behind the scenes video of how it was made. Brilliant stuff.

GoodFromYou Honda, RPA and PES

Honda Paper  |  Making of video

Joy will take you further

Joy will take you further

OakOak

OakOak

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