The spot, shown above, features genuine footage of 'stylish shoplifters' – as the press release puts it – at work in the store. Their faces are obscured by animated masks courtesy of the Layzell Brothers. As the ad progresses, the thieves are shown being chased and caught by security guards. The ad's tagline then appears: 'Love freebies? Get them legally.' advertising the new rewards app from Harvey Nichols.

It would be very easy for a brand like Harvey Nicks to do beautiful, glossy, bland 'fashion' adverting. But that has never been their game thanks to ad agency Adam&EveDDB.

GoodFromYou Harvey Nicks and Adam&EveDDB