For the good of creativity.

Ideas, creative and design inspiration, curated with care by Steve & Charlie.

Smell legendary

Smell legendary

The latest campaign to come from Old Spice is The Hardest Working Collection, leading with the line 'Smell Legendary' and sees the introduction of a new man your man can smell like. The campaign by W+K Portland launches with ads 'Rocket Car' and 'Whale', promoting the "Legendary protection for legendary status" that can be achieved with the brand. Another series of surreal and off the wall spots that push the brand beyond limits that don't really exist. Boom.

GoodFromYou W+K Portland

W+K

Emma Hardy

Emma Hardy

Large McRefresh for McDonalds packaging

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