Unlimited greatness
From Compton’s courts to the world stage.
The latest part in Nike's 'Unlimited' campaign sees out attention turned to one of the greatest athletes of our time; Serena. Building a story of her life in intriguing single words overlaid on super-tight crops of her in motion makes for a dramatic and dynamic ad. Wieden + Kennedy have put her forward as the 'greatest athlete ever'... who are we to argue that.
GoodFromYou W+K
