Unlimited greatness
From Compton's courts to the world stage. This is the story of the greatest athlete ever. #unlimitedgreatness @serenawilliams Just Do It. ------------------------------------------- Compton - Serena Williams swung her first racket at the age of three in Compton, California, soon after her family moved from Michigan.
From Compton’s courts to the world stage.
The latest part in Nike's 'Unlimited' campaign sees out attention turned to one of the greatest athletes of our time; Serena. Building a story of her life in intriguing single words overlaid on super-tight crops of her in motion makes for a dramatic and dynamic ad. Wieden + Kennedy have put her forward as the 'greatest athlete ever'... who are we to argue that.
GoodFromYou W+K
