WEfootball
We spotted this lovely concept by Studio Makgill for Nike's Western European Football division as part of their preparation for building a voice at Euro 2016. The design plays on the idea of a 4-4-2 formation which cleverly animates through game tactics and type. An extremely simple and well executed idea. We're interested to see how this project ends up! Well played.
GoodFromYou Studio Makgill