An infinitely changeable logo is at the heart of a new visual identity created by Wieden + Kennedy Amsterdam for Coca Cola. Tasked with reinvigorating the teen focused music platform it was important the new logo was dynamic and able to work on a digital platform. The resulting rebrand and new identity features as its main element a dynamic logo, which incorporates the iconic Coca Cola bottle, contained within a frame of ‘bubbles’ that can be customised by applying different sound signatures. In addition, the brand work features a set of new imagery shot by young photographer Chad Moore
GoodFromYou Wieden + Kennedy Amsterdam
