Channel4 rebrand
A new era begins for Channel4 as they embark on a new identity to match their ever growing focus on diversity and risk taking through content and image. Created by DBLG and SQUA, the new design and behaviour of the brand sees an approach that matches this way of thinking. New typefaces, image, colours and systems bring a surprising, playful and ever changing visuals. Having seen a few new idents (directed by Jonathan Glazer) that show no sign of a traditional approach to idents, we look forward to seeing how else the brand comes to life.
